I'm Arto 
a product designer with 10+ years of experience crafting products in startups and cross-functional teams
As a senior IC, I’ve worked with everyone from a YC-backed startup to Save the Children, UNICEF, the U.S. Embassy in Armenia, the UN and the World Bank. At Iris Dating, I spent six years turning complex AI into simple, intuitive experiences for over 4 million users.
On the side, I created a free Dyslexia-Friendly Text Converter that helps people with dyslexia read more easily.
Recent Work
Iris Dating
Iris uses AI to match users who are most likely to find each other attractive.
I joined in 2019 as the first design hire, defining our product strategy and designing the first AI-powered dating app. Addressed early AI skepticism by creating transparent, user-friendly experiences that helped users trust the technology.
Recently, I redesigned the navigation. Separated AI recommendations from regular profiles, updated tab icons and added labels to improve accessibility and reduce cognitive load.
Added clear headings on each tab to eliminate confusion.
Canvas
Next-gen lighting control system that blends cutting-edge technology with luxury.
I aimed to highlight the product’s tech-luxury edge with a minimalist design. Generous white space, crisp typography and large product images put the focus on the sleek hardware. A grid in the background suggests the underlying network of devices. Smooth color transitions mirror the dimming effect, reinforcing the core feature of light control.
Featured on Behance
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